I want to make another short 60 second style ‘advert’ for Hive.
I did one for very early Hive days when it was called ‘Steem’ - it was for a competition on who could make a 60 second promo for the platform. See it here -

I’ve got a few ideas of the kind of direction I’d like to take the Hive story - and where the selling/feature focus might be - however based on that goal, what is the best approach to find out who the video should be targeted to?
Hive is place for everyone... but those people include;

Developers? Bloggers? Crypto enthusiasts? Gamers? Investors?
Influencers?

Is it wise to make a one-size-fits-all video, or be more specific?

Thank you!