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It's true - the About Us is SOOOO MUCH MORE IMPORTANT than most people get. And I'm guilty of (a) doing it not well enough and (b) not understanding enough of the different ways, different audiences want to know different things from the About Us.
Covid has been a phenomenal game changer FORCING improvement and change. For that, I'm grateful.
19ish years living here in Thailand - 18 of them in the North and the first year on the island of Koh Samui.
Thanks for stopping by. 😊 !ENGAGE 25
RE: Framing Yourself: The Challenges of Creating 'About Us'