Instead of people promoting coins and me having to go searching for white papers etc, it would be SOOOO HELPFUL if you could give a 1 paragraph summary of the business-value-proposition behind the coin. Is it ethical?

In fact, I'd love to see someone rating and assessing and recommending coins based not on profit projections, but on REAL WORLD VALUE ie what will this business-coin contribute to the real world? Is the business behind the token a new paradigm business? Is it ethical, fair trade and sustainable?