The Pakistan Electronic Media Regulatory Authority (Pemra) issued an advisory on Wednesday warning television and radio stations against any Valentine's Day celebrations.
We're Muslims. Our religion forbids things like Valentine's Day," said Taufeeq Leghari, who was waiting for transport close to a florist's stall in Rawalpindi, adjacent to Islamabad.
Flower seller Salman Mahmod took a different view."I don't know what danger these Islamists would face if I earn a little more from selling flowers and someone can have a chance to celebrate something," he said.
Young people are not too afraid of the ban.
"No event shall be held at the official level or at any public place," Pemra said.
The ban was introduced by Islamabad High Court last year after a petition by a citizen who said the Feb. 14 holiday was a cultural import from the West and "against the teachings of Islam".