the choice to bring the baggage is for self interests

I have to be honest with you, as libertarian I do believe self interest to be a virtue.

If a social blockchain is created on self interest by its founders, then they need to implement a protocol in such a way that will benefit them. But to get that benefit, they need HUMAN users. The more users, the more benefit.

If you create a failed set of rules on that new social blockchain, well, they will harm their self-interests.

So I don't see an issue there. Either their develop a good social blockchain or a shitty product. Time will tell.

I myself prefer a social blockchain by @blocktrades than by @justinsunsteemit , but also already explained what I envision as an ideal protocol for a social blockchain (wont publish the link again).

But not everyone has resources to put theory into reality. I don't have enough resources to build an ideal (in my vision) social blockchain, so only can suggest others a couple of ideas and wish for their success.