Just wait to the perfect storm of competition and privacy lawsuits hits them.

They, and Google, run a fundamentally immoral business model and are engaged in criminal cartel behaviour all over the place.

They really don't do anything themselves, they just monetise other people's hard work.

It was one thing in the old days when middlemen actually worked for a living and there was lots of options and competition between them. These oligopolistic centralised electronic middlemen who make massive monopoly profits on the back of other people's work are ripe for replacement by decentralised, public databases with lots of competition on the front end (just like we see on Hive).