We live in a world with a huge commercial offer of similar products or services. Every day people are faced with the dilemma of which product to buy, which service to choose. This is the Consumer System.

People make purchasing decisions based on a series of elements that have to do with the product itself, with the image of that product, elements that they perceive through the senses. But that is only half of the elements that help us make that decision. The other half is in our head and is made up of those beliefs, opinions and experiences that we have received or lived and that, in some way, have to do with the product we have in front of our eyes. The importance of the brand lies in its ability to synthesize intangible feelings and experiences into tangible elements. Very good post, thank you