Medical marketing has been distorted in the world today, it is not commercialized with health that does not mean this, are the possibilities that exist to buy medical care or what this involves, many detractors have this type of marketing that some even label it as anti-human or unethical, however it is growing because when deploying the range of possibilities to seek health in different clinical centers and all medical specialties and sub-specialties that exist we find a very diverse range that the public should and deserves to know. Their preference is focused on the patient's need, and on the profit or benefit of the service provided to satisfy it. The planning of the success and professional reputation of medical marketing is long term.
The health of a population must be attended in the health centers that the State offers for this purpose, it must not be denied that in most countries, especially in Latin America, these services are insufficient or do not cover all the possibilities for full attention. Thus, private medicine emerges as an alternative to solve the deficiencies of the state. In other cultures, public medicine does not exist as such and is always related to the affiliation of patients to insurance companies with various care plans. This is the first type of medical marketing that exists in terms of its expansion, the one offered by health insurance companies in their products, services and forms of commercialization.
The other part that addresses very skillfully the medical marketing is the supply of non-vital specialties, where competition is very high due to the large amount of existing supply such as: plastic surgery, body reconstruction, bust or buttock modeling, there is a marketing that addresses from small clinics to large clinics that only perform this type of interventions, deploy a world of possibilities addressing social networks, door to door sales, advertising by email, advice on sales outlets in shopping malls a marketing that feels free to not treat vital problems for life but less circumstantial issues such as aesthetics.
The strategy to be developed in health-related products must contemplate certain factors such as:
1.- Reflection about the economic and social mission according to how the strategy is oriented, the very depth of the business can be altered; thus, along with the economic mission that aims to give the organization conditions of survival and patrimonial growth. It must be very clear and objective that economic growth must go hand in hand with social commitment.
2.- To balance homogeneous groups of clients, in order to define medical or scientific technologies that allow to integrate latent needs.
3.- Conquer new markets not addressed by other institutions, with identical products or services already existing, keeping prices compatible with the desired benefits, achieving a significant expansion.
4.- To invest in training their medical staff and in the acquisition of high technology equipment.
5 .- They must develop competitive advantages however small they may be, in health care this is an important benchmark, discounts sell faster, more advanced technology as an example. This is the so-called competitive strategy in marketing.
6.- The creation of a brand most people are afraid to go to someone little known that has a reputation, so you should work on creating a reliable and manageable brand.
Medical marketing. | Ecency
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