Some times money and marketing, and even the network effect is of no use at all either.
It is the working code, the product, which actually solves the meaningful problem that we face in industry.
the rational expectation from technical point of view is, such project over time will get noticed and start getting adopted
I refer to it as a Google effect, where Altavista.com types been dominant, but not great product, and when the 2 dudes came along, made a total custom solution from whatever the little resources they had and out performed everybody else in industry.
That's the kind of small garage startups I expect to rise up from nowhere and to lead in next 10 years.