Problem:
Revolution in ecommerce industry impacted the market share of retail physical retail stores, ecommerce industry growing rapidly and its growth is expected to till 2020 undoubtfully
Physical retail stores are don’t have any idea about customers who are visits their stores and what they are look for, it is very difficult to offer personalized offers to them.
Protecting the data of the customers is big challenge for the retailers, even though some retail stores offer some rewarding system for their customers is not really attracts the customers because it took very long time to earn and claim the rewards.
Solution:
Universal reward protocol came up with the solution of retail stores, it is a blockchain based protocol which provides suitable rewards for the shoppers by simply asking them to share their shopping data to retailers. Here both shoppers and retailer are benefited such a way that shoppers earn tokens for their interaction with the retailors and retailors will get insights of the customer behaviour which can be helpful to offer personalized offers to customers.
Blockchain plays key role in the maintain the transparent reward system, it ensures security and transparency in the system
It decentralizes the current shopping rewards system, basically centralized rewarding system has some terms and conditions which can be changed at any point of time according to retailer convince, its decentralized rewarding system ensures transparency and no intermediates.
After massive data breach from tech giants such as Facebook, google, customers are more conscious towards their personal data, its distributed ledger technology ensures complete protection of customers data using encryption and decryption methods.
Token economy:
It issues utility tokens called “URP” which can be used in the internal ecosystem for the services such as incentives and rewards
Token details:
Token symbol: URP
Total supply of URP tokens: 600,000,000
1 URP: €0.1
Soft cap: 5M€
Hard cap: 20M€ (240M of URP tokens)
Private sale: 08th June-Ongoing
Crowd sale: To be announced
Team:
Yves Benchimol-CEO & Co-founder
He was the CEO and Co-founder of Occi.io which is young start up its mission is to improve shopper experience by making it more customizable and worked in Dassault Falcon Jet, Lycee Suger, and Master in Entrepreneurship from UC Berkeley.
Louis Millon-CTO & Co-founder
He was the CTO and Co-founder of Occi.io which provides a brand-new way to understand and interact with every consumer in real time inside a large retail store and worked in Polyconseil, Le Valdocco and and Master of Engineering IEOR from UC Berkeley.
Thomas Wolf-COO
He is the Former CEO France & Regional Director Europe, President at Anza, Business Angel & Board Member at Anza, he was the COO & associate at bugetbox, he was the CEO and Co-owner of SOGEC Marketing for 7 years, worked as CEO of France & Regional Director Europe at Catalina Marketing France, worked as manufactures sales director at Catalina USA, worked as Group Account Manager at AC Nielsen.
Verdict:
Pros:
• Website and whitepaper explanation is very clear about the project
• Project idea looks great and viable in the future, it will be benefiting the retail stores
• Roadmap is very clear about the milestones to be achieved till 2020
• Advisory team looks great, it has experienced members from retail industry and cryptocurrency industry
• It is cooperated with reputed retail companies such as Auchan, Berkrly, Cartel tech etc
Cons:
• MVP is not yet released
• Core team members are beginners in the blockchain technology and cryptocurrency
• Social media hype is poor, its telegram community has 2.7k+ members only.
Links:
Website: https://rewardprotocol.com/
Whitepaper: https://rewardprotocol.com/wp-content/uploads/URP_Whitepaper_VL3.pdf
Telegram: https://t.me/UniversalRewardProtocolOfficial
Twitter: https://twitter.com/RewardProtocol
Reddit: https://www.reddit.com/r/RewardProtocol/
Medium: https://medium.com/@RewardProtocol
Bitcoin talk Username: anushkamehta0902
Bitcoin talk profile link: https://bitcointalk.org/index.php?action=profile;u=2039767
ETH address: 0xd1c62C22C078A0C6B1E42F7200F0b082EE81a64a
