Another key factor for this, especially for content creators and content consumers is Engagement and interaction at post level... and let's face it, the comment engagement in your average Hive post is not ideal.
Engagement and interaction can't be bought, and when anybody attempts to do so, is doesn't come off organically, it is - most of the times - fake, forced engagement.
But it can be rewarded. The key is to encourage it, without going overboard and cross the line where spammers and milkers are attracted to game the system.
One thing is clear, there is no interaction & engagement culture and mindset in our Blockchain. Granted, there are many Hiveans who engage on a daily basis on tens of posts, but those are the minority.
The point of this challenge is to organically start to shift the mindset of content creators on Hive, and little by little increase content consumption and interaction in the high quality creator's posts.
This Challenge will last indefinitely and we will make weekly updates, but the goal of this challenge is that it lasts indefinitely, that being said...
The point of this challenge is to increase organic interaction on high quality posts and for that the reward vote mindset also needs to change, that is exactly why 
| Post High quality content on Hive and then follow the #POSH initiative rules | OR | Engage with meaningful, well thought comments on Posts that are #POSH |
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It's that easy, all you need to do is pick what suits you the most - or better yet, both - and do your part to make those High quality posts trend on Hive, get more eyes on Twitter AND reward the authors with a meaningful, engaging comment section.
Maybe you are not meant to be a great content creator, but perhaps you are one of the best content consumers out there, and it is time to recognize and reward people like you.
.But wait, this challenge is not made to reward ALL the content or ALL the comments that follow this- No, no.
The point of this Challenge is to increase Hive content interaction and change the mindset of long term users, to experiment if we as a community can shift to having content consumption as good as content creation.
So, not every high quality post following the POSH initiative will be rewarded - it will only increase the author's chances of getting a big boost from the sponsors.
At the same time, not all those who comment on these posts will get a vote, but only those who happen to interact with some of the posts picked every day.
To begin with, we will randomly pick ten posts every night - 10:00 PST time - that followed this initiative and we will begin to encourage the shift towards engagement on Hive posts.
Remember, this is an ongoing challenge and we will only post one update (rewards sent to null by the way) every week to keep you on the loop.
In the meantime, we hope you join us on helping Hive Thrive.
There is already an engagement league by 
This initiative is a join effort of 
If you don't know what witnesses to vote for, or you don't want to get involved in governance, you can set me as proxy here
