There are a few key things to keep in mind when it comes to video marketing. Using videos has become one of the most effective tools to attract attention. Both business Facebook pages and individuals, use them more than ever, hoping to attract additional attention to their content.
1. Videos reach more attention than a normal post with pictures and text
If you would like to draw attention then do not hesitate but start posting videos in your social media profiles.
2. The most popular facebook videos include topics like:
• Food
• Beauty and Fashion
• Animals
• DIY
• Videos related with topic like real estates and financial are at the bottom of the rank list
3. Use live videos
This new function is awesome. People prefer watching live videos than “normal”. The optimal duration of a live video is around 15 Minutes.
4. Duration of the videos
This is really important tip. Shorter videos are most likely to be watched. A video, larger then 90 sec, is not a good idea. Your video must be between 30 sec and 90 sec. But do not count on the 30 sec videos because studies say they draw at least attention.
5. Interraction between the users and the videos
Traditional videos engage 928 users and a live video can reach 1043. Thats not a big difference. But its better to use live video because the users can ask you question and you can answer them. That is why live videos become way more bigger number of comments than a traditional video.
A resumee
First, stick to short videos (between 60 and 90 seconds). Live videos, however, should be longer - about 15 minutes. For the titles, here the formula: brief and clear, applies with full force. Select the appropriate theme for the video. If you hesitate about what it is, then bet on humor or inspiration. You want your content to be shared. People like to tell friends and acquaintances about videos they find as entertaining or worthwhile.
