Abstract
Along with the development of communication technology, various emerging
technologies such as the Internet, mobile and blockchain have contributed to
the rapid development of online social networks. The efficiency of online
socialization has greatly increased the coverage and distribution of personal
information and original content. More importantly, the internet connects
individuals who use multiple technologies together. The transmission of
information via the social networks presents a decentralized trend in which
media values and rights are constantly being deposited to the individual, and
the benefit of capital and technology allows individuals to have increasingly
more monetary and social gains.
The goal of WeKu is to create a decentralized, social-centric, intelligent and
creative content/social SAAS platform based on blockchain and IPFS
(InterPlanetary file System). WeKu attempts to address the issue of how
content creators and participants get paid for contents. WeKu plan is to
achieve this by issuing WeKU tokens to content creators and participants. It
will also create a public platform community which is truly owned by content
creators and participants.
Background
In the Internet 2.0 era, thousands of original writers, bloggers, columnists, and
countless socially active users have created billions of dollars in advertising
profits for social networking platforms such as Facebook, Twitter, Reddit,
YouTube, WeChat and Weibo. However, these original authors did not have
complete control over the works they created, nor did they fully share in the
profits they generated for the social networking platforms. Most of the
advertising and sponsor income generated from these works are owned by
the platform, which greatly reduces the enthusiasm and creative quality of
original content creators.
Most importantly, credit, fans, circles of friends and social data that the
original authors worked hard to create would be blocked if the account was
compromised. The vast majority of centralized platforms do not provide a
user-friendly export interface for user data, leaving content creators unable to
maintain and transport their own content if an account on an established
social network was to be compromised.
Pioneering attempts have been made to solve these problems by the
well-known social media platform STEEMIT in the United States. Based on
the blockchain technology, a set of decentralized public ledger transactions
have been setup to record all of the produced content and original owners
works and user reviews of that content. Additionally STEEMIT used a token
to reward originators, content reviewers and witnesses of recorded
transactions (mining). In less than 18 months, the STEEMIT global site traffic
rankings rose to about 2800, with more than 250,000 registered users and
500,000 articles. Based on digital currency STEEM's market capitalization is
more than 350 million U.S. dollars.
STEEMIT's major users are from the English speaking community and
STEEMIT has no significant impact in multicultural communities. Its
predefined reward mechanism cannot be dynamically adjusted to the needs of
the community. Different types of creative content communities may require
different rewarding mechanisms that are defined by the community
themselves. The platform supports only limited user interactions and provides
very limited social functions which in turn limits the growth of the community.
WeKu Design Philosophy
WeKu blockchain is based on the STEEMIT framework and Graphene
framework which was created by the original Bitcoin team members. In order
to create a growing and creative content and social SAAS platform, WeKu will
innovate in the following areas:
● Multimedia And Big Data Storage
Use IPFS (InterPlanetary File System) to store multimedia files in order
to solve the problem that the blockchain currently cannot store large
data.
● Multi-language User Interface Support
The User Interface of the WeKu website will be available in English and
other localized languages. Additionally the mobile apps will have
several native language versions.
● Flexible And Customizable Incentives
To ensure the rapid development of the communities- different
communities and scenarios having different demands and rules on the
incentive mechanism- a customizable incentive mechanism for the
creators of the communities will be provided to support the variable
scenarios and growth stages of the communities.
● Content Recommendation System Based on Artificial Intelligence
This feature will provide an easy mechanism for community users to
identify and access the most relevant and valuable creative content
● Platform Search Engine
The built-in platform search engine will allow community users to more
easily find useful content.
The mission of WeKu is to motivate and provide financial rewards to all
people who make a valuable contribution to our social media and online
community. Through advertising and sponsorship we can increase revenue,buyback WeKu coins and find other ways to share revenue with participants,
each participant can benefit from the platform. The platform will go through
several validation processes to reduce incentive fraud. Eventually everyone
can enjoy their own rewards, manage their own content at anytime and
anywhere, also can charge content authorization.
