Drip campaign is a very effective and useful tool for marketers. These campaigns get triggered by the initial engagement of the subscriber. In simple terms, it is a series of emails that follow the first contact email in a measured interval. Before you read further, check out this article on “top five ways to fail at email marketing,” by Market Leader. Drip campaigns help you create a build up and also know your subscribers more before you can start selling them your service or product. Here are some benefits for using the drip system.
Additional resources provided by Marketing Tech Blog. Some providers don’t exactly offer drip campaigns, but they may offer auto responders, which can operate in the same manner. Either way, one single drip campaign may be worth more than a thousand single email campaigns. Autoresponders/drip campaigns help you build up and nurture your subscribers, you reach them when they are active and ready to engage.
“Drip campaign is an effective guerrilla marketing technique used by businesses
to segment and split their assigned lists for better procurement of qualified
sales”
A drip campaign can be set up and executed in many different ways. You need to decide
Once you are done with deciding all the above stuff, you can go ahead and setup an Autoresponder/Drip Campaign yourself. I would like to walk you through a basic setup and scheduling of a welcome letter for your campaign.
The drip campaign can be sent to a segmented list, this takes additional work. Once its complete setup, it’s fully automated and will send out on your scheduling. You can mix in a variety of content, from light educational to special offers. The full power of the drip must be experienced. Every element can work together with marketing and sales. There is no limit on the creativity that you can deploy in a given campaign. If you wish, you can go ahead and try out the Autoresponder feature that Mailzak has to offer, and strike your leads when they are the most reactive :).
