It wasn't only simple, the team knew to open up market incentives. Short and dirty I can only repeat what I stress all the years: Let people organize their own leagues, their own tournaments in ways that focus tools organizing for different rule sets or card sets. When there's a league for Alpha, those cards will drive value, like any other niche.

Develop complex tools simple enough to be adopted and not more and more simple rules adding complexity.

!invest_vote