Glad to lift some voices here regarding the direction we as a community want to take sports. I'm going to start a posting about some stuff I think we need/should do inorder to make our community thrive.
Some thing I think of is:

1. Remake the front-end so we can adapt it more to our needs. This could also make place for more ads, which could be used to burn more tokens, and also creating a more neat clean page where it's easier to get new users onboard.
2. We need to get more use-cases for the token. I saw initiative where you could buy Dcity cards for Sports, and we need more initiatives like this.
3. Need more diversed content. Now it's mostly content about actifit post, and that doesn't have to be a problem, but we need something else to offer aswell.

Just a few ideas of mine. Looking forward to see more discussions brewing here