Tips When Using Google Adsense When using Google Adsense you should pay attention to the following: Choose the right ad type and format to be published on the website, and may include text or image or both, and of course the more ad formats increased the chances of increasing profits. Choose where your ad will appear by copying and pasting a sample of code where the ad should appear. Monitor top-paying ads, bidding on the best ad space. Paying to advertisers and networks is by automatic payment when you collect a certain amount of money. Each time an ad is clicked and viewed, the advertiser's profit rate increases by a certain amount.