Hello friends of steemit!!!
At this time I will give you a brief review of how to win and seek the loyalty of our customers.
Today we know that it is not enough to achieve the satisfaction of our customers, we should focus on achieving their loyalty.
¿Why?
Mainly because there is a lot of scientific research that has shown us that satisfied customers may like our products, you may like our service; but possibly buy the competition. So, we are simply looking for the satisfaction of our clients, because we do not focus on achieving their loyalty.
Loyalty is basically focused on establishing the link with our customers, with a positive emotional valence, who are willing not only to re-purchase but also to recommend our brand, but this obviously must be earned.
It is known today that in organizations, much more money comes by recommendation than by re-purchase, and it is simple.
¿Why?
I simply can not need to re-buy that product and / or service because I no longer need it, but despite that I can continue to recommend that product and service, obviously we are talking about something much more complex to achieve and not only achieve but to maintain this in time, this must be a key element in the establishment of the strategies of our Organization.