Advertising is one of the services to promote an item or product, in which the ad becomes a solution so that everyone knows the goods or products. But in today's world advertising has become one of the most profitable businesses that make many sectors get a sizable profit without transparency. But now a revolution comes from AdSigma that offers a blockchain revolution in advertising services.
About AdSigma
AdSigma is a platform that brings revolution in the world of digital advertising with Blockchain technology, in today's modern era the advertising industry is a promising industry because a company can reap profits of up to $ 200 billion per year. AdSigma offers the benefits of blockchain such as transparency, low cost, and the advertizer's desire that will benefit both parties without any conspiracy.
In today's digital advertising industry there are so many problems facing such an unsuitable commission rate, Advertising networks like Google and Facebook charge exorbitant commission fees to publishers. with more than 30% commission rate, as well as a lack of freedom of negotiation due to the presence of an advertising network as an intermediary, causing advertisers and publishers to have no freedom of negotiation. the advertising network frames and controls pricing policies, where advertisers and publishers are forced to agree. There is no transparency regarding the bidding procedure.
AdSigma is a platform that offers systems where advertisers and publishers can instantly communicate, advertisers will benefit at a lower cost because the publisher can maintain a higher margin. publishers will have the freedom to choose their own pricing policy and will not be limited/interfered by intermediaries. in addition, advertisers will be able to negotiate on pricing and terms of service.
Purpose of AdSigma
AdSigma aims to reconstruct the existing arrangements in the business model by eliminating the need for intermediaries existing in the ad network, which will help publishers and advertisers get the most out of the advertisement. AdSigma wants to deliver the benefits that publishers and advertisers receive from the ad network without getting them to pay for it and let them enjoy the privilege of the B2B model next to it.
How AdSigma Platform Works?
AdSgma is a platform built on an Etherium platform that aims to increase community engagement and technological advancements that the Etherium team has so far. where AdSigma utilizes Blockchain Etherium to connect advertisers and publishers with an easy, decentralized, low cost, and transparent service.
The diagram above shows how smart transactions with advertisers will be made through AdSigma:
0 - Advertisers signs a transaction and broadcast it to all the relayers
1 - User Visits Publisher Page
2/3 - ADSigma SDK connects to the relayers and picks up the best matching Ad
4/5 - Adsigma SDK fetches the assets from IPFS
6 - Publisher writes the claim on the blockchain
7 - Smart contract verifies the proof and transfers ADSi tokens to the publisher
8 - Advertisers can verify the transactions and match it with their own tracking data and provide feedback and rating for the publisher.
Token ADSi - Initial Coin Offering (ICO)
The AdSigma Token is built on the Etherium ECR20 standard as a utility token that will be used as a tool for service within the AdSigma platform.
Pre-Sale Date: 5th April, 2018 at 10:00 UTC
Crowd-Sale Date: 20th April, 2018 10:00 UTC
Total hard cap: 19,000 ETH = 60 million ADSi
Soft cap : 15%
Pre-sale: 15 million ADSi = 4,000 ETH
During Pre-sale, 1 ETH= 3,750 ADSi
Token sale: 45 mln ADSi = 15,000 ETH
1 ETH = 3,000 ADSi
Roadmap
Q4 2017 - Concept Development of Adsigma
Q1 and Q2 2018 - Release of AdSigma White paper. The launch of AdSigma Token Pre-Sale and Crowd-Sale
Q3 2018 - Releasing the protocol for relayers to build Real-time Bidding Exchange
Q3 2018 - Deploying the settlement smart contract for AdSigma advertiser publisher network
Q4 2018 - Alpha launch - Testing the prototype, pilot installation of Adsigma SDK
Q1 2019 - Beta launch - Advertisers will be able to setup ad campaigns and publishers will be able to monetize their apps/websites.
Q2 2019 - Engaging in close collaboration with major media publications and advertisers. Agreement signing
Team
Suumit Shah - Project Development, Operations, Co-founder
