Looking back on all the work I have done over the years I realise that there are so many things I have forgotten about. It is only now that I do this blog that I am giving myself an opportunity to make the Ephemeral persistent. There is lots of sculpture of course but between gigs, I always liked to return to my other love of film making and making other stuff. I shot this in 2015 under the direction of a very promising director called Mia Mularkey. We have worked together on several projects and she is a true artist of video and film. This is a little ad we made for a competition for Yahoo, to bring about some popularity for their Aviate app.
What is the Aviate app, you may ask? Exactly. I think it has gone the way of the Dodo. As far as I can tell it was some sort of phone launcher thingy to help you find the stuff on your phone, quicker than using standard Android.
Learns Your Moves from Mia Mullarkey on Vimeo.
The video was Mia's concept and she wanted to have someone else do the camera work so she could concentrate on the overall project. I was happy to sign up for a day of creative fun with my friend.
The video was shot on a Canon 7D on top of a Ronin stabilizer. It's a nice setup as long as you have arms strong enough to lift it and give lots of depth of field because focusing is not really an option, especially for moving shots like these.
You may notice that the whole video was shot in reverse. I must say that this was a complete head wreck, trying to think how it would all look when played back the correct way around. But, as they say ' If a job's worth doin' it's worth doing it over complicatedly.'
Working with the cast was great fun. I like Dance and think it is such a visceral form of expression. I felt that as cameraman I was also being part of the dance as we choreographed the flow to complement the moves it was trying to capture.
In the heel of the hunt, our video won the competition and there was a nice little paycheck for our efforts.
