I have been working on a piece that half-tackles this. In a study done on articles shared among people, it was found that 4 out of 10 people only open it. Assuming that not all of those who clicked it actually read we might end up with 1 or 2 who actually read it and followed up on what is written. Thus those who read might as well be ignorant themselves

I know it doesn't fully go with what you are writing about, but I think it does connect at certain points.