I would tell them every second on the exchange they are loosing money and market share.
Powering Hive gives them interest + effortless curation if they delegate + abillity to reward engagement and promote their own content.

While in the market they cannot time the market. So the good investments are long term and HIVE is just as promising as the top currencies and maybe even more.

So if they want to keep losing money its their choice but as hodlers to hodlers they should be aware of the opportunity.

Great post!