Fluzcoin

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FLUZCOIN RETAIL PROTOCOL SOLUTION

First and foremost, Fluzcoin is a retail protocol. Truly successful currencies unite two objectives: store of value and real payment utility - Fluzcoin has this dual capacity. We’ve created Fluzcoin as a finely tuned system that provides a safe and secure method for everyday retail transactions – with both merchant and consumer pain points, as well as preferences, in mind. Our go-to-market strategy focuses on several key points:

• Careful selection of a limited initial geographic scope,

• Targeting a highly specific customer and merchant demographic,

• Substantial brand building efforts leading to a significant “share of mind,”

• A seamless crypto-fiat conversion at the retail point of sale (POS).

We at Fluzcoin Global Management have our eyes firmly set on making Fluzcoin a mass market phenomenon. But, we also recognize that blockchain technology is in a perpetual state of development and improvement. Even after our proof of concept has been launched, our development team will continually research the newest blockchain protocols. It is important to note that this introduction to Fluzcoin Technology is merely the starting point. We will implement infrastructural upgrades as they become necessary, and this process will be overseen by the EUNOMIA Foundation.

Although we have chosen an initial blockchain framework, Quorum, Fluzcoin is not permanently tied to a certain state of the blockchain technology landscape; its underlying infrastructure is not going to be technically obsolete in a few years’ time. Instead, Fluzcoin is going to evolve and develop its strength and capabilities in tandem with the forward motion of the blockchain industry.

Consumer Financing and Fluzcoin

Fluzcoin facilitates two types of ecommerce transactions: instant payments and consumer financing. While an instant payment means a consumer’s wallet authorizes the immediate transfer of the invoiced amount due in Fluzcoin to the merchant’s wallet, there are times when merchants may agree to finance more substantial amounts and extend a payment installment contract. In the case of invoicing, installment payments, or financing with interest, the consumer’s wallet authorizes future transfers including authorizations of payment ranges.

With the technical foundations to (a) authorize future transfers and (b) adapt the total to be transferred within a set range, Fluzcoin will serve as a platform for a multitude of consumer finance service providers, some of which may be launched and scaled exclusively on the Fluzcoin platform.

The Fluzcoin Data Economy

Without consumer data, merchants have only a limited understanding of their customers. Which demographic seems to purchase the most items? Are there demographics who are not yet being catered to? Which items yield the highest revenue per order? Are there products or services that consumers are demanding but are not yet available from merchant competitors?

Fluzcoin enables merchants to glean data-driven insights that drive profitable decision-making. The Fluzcoin Consumer Insights API allows merchants to to dock on and retrieve vital information about the behaviors, interests, and intentions of their shoppers. However, to maintain full anonymity and ensure user privacy, the API only allows access and analysis via a guarded aggregate.

Fluzcoin’s ability to generate massive data-sets gives rise to data network effects: as Fluzcoin adoption increases, so does the amount of data available for precise analytics, which in turn boosts the amount of insight that can be garnered by using Fluzcoin as a primary exchange mechanism between merchant and consumer.

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Summary of Fluzcoin

Merchants and consumers have both mutual and specific benefits by using Fluzcoin, including flexible payment terms, auto executed smart contracts, ease of use, and the simplicity of currency conversion between Fluzcoin and fiat currencies. The common needs of the merchant and the consumer require a stable and reliable currency whose appreciation path is reasonably smooth. This need is fulfilled by the Fluzcoin Steering Mechanisms and the Fluzcoin Algorithm which are discussed at greater length in the Tokenomics section below.

Consumers

• Fluzcoin combines the convenience and traceability for personal reports and for rewards of digital payment methods with the anonymity of real cash. The consumer can choose who can see how much of their profile and history.

• Fluzcoin offers consumers the opportunity to build wealth by investing in and holding Fluzcoin which has a unique appreciation path.

• In stark contrast to rewards programs of credit card companies or airlines whose rewards often expire after a certain lapse of time, rewards issued in Fluzcoin appreciate according to mechanisms outlined above.

Merchants

Merchant needs are straightforward: spend as little as possible on receiving payments for transactions with the fewest amount of payment defaults, immediate availability of funds, and maintain compliance with all applicable local, national, and international (where applicable) laws.

• Building on the immutability of blockchain systems, Fluzcoin is default risk-free.

• Consumers can upgrade their wallets on the Fluzcoin ledger through third-party identification services. Merchants can define business rules that dictate which transactions, if any, require the consumer to have a verified account according to know your customer (KYC) policies.

• Transaction costs are fully covered by the EUNOMIA Foundation (see the Governance section for additional details).

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