The experience I had with erc20 is that it isn't expensive but very clumsy and not that what I really would choose. But then again I'm about to start my own token. However there are a few options like waves and mist. The very known meta mask and their online compilers.
When I finally set the marker I found out that the transfer would cost some ethereum to make the very contract that would make it mining. In the end I'm suppose to search the web among hundreds of pages to finally find token friendly pages. It is like the very best of an currency I've learned to know.
No not even YouTube makes it possible to release the tokens without fees. However it is the exact same thing when Robin Hood met little John across the little bridge. Well well I'm not had it and I'm not angry just a bit annoyed.