I will always maintain that running ads on hive is a good way to source additional revenue. The ad proceeds can be converted to hive or HP and distributed among creators using an effective and fair system.

Or the revenue can be pumped into the market cap of hive itself to stabilize price and make earning easier for creators. Of late many have complained of only earning peanuts due to the low price.

I love how hive is currently dealing with the AI content and plagiarization issue.