The hard part is getting the word out to potential new users and getting them "locked in". I think this is where communities score. If I hadn't found some of the RPG/creative writing/worldbuilding groups early on, I probably wouldn't have stayed.

But the censorship resistance angle is one which could well gain strong resonance here in the UK and in Europe, where governments are working to implement the kinds of monitoring and censorship that puts North Korea to shame. I still think we need to layer that with a few apps that have the kind of real world utility that non-Hivers want to use them.

Not actually mentioning the crypto angle at all seems to bear more fruit these days, I think too many people have fallen for the legacy financial sector's relentless propaganda that crypto is just a scam.