Hive had some fortuitous timing. The fork happened as people were becoming more broadly interested in crypto outside of Bitcoin and Litecoin. Social media was mainly Facebook, Twitter, and Reddit. Tiktok hadn't taken off yet, federated social media was nascent.

The DeFi boom coupled with the Covid environment, motivated people to seek out alternatives and interested in the overlap of blockchain and social media.

In 2025 attention is more fragmented in both domains.

I sometimes wonder if we would fare better in the current environment by marketing Hive as a superior platform for blogging and communications. It's a developing thought and fully articulated yet, but there appears to be a growing disastisfaction with the modern web and social media experience.