Day 400 - $8,483 made, 23 events held, 6 products designed, 47 twerkflows made. Taking full inventory to look for new ways to pair my products and prepare for Spring sales season.
Throwback to Day 35 - 0$ made, 0 events held, 0 products designed, 6 twerkflows made. Ordering some of my first yarn products to test. Looking for insurance that would cover my random ass type of business.
The visible duality of a situation is heightened when there is money on the table. If you run a store, before you order a product you are concerned if it's the right purchase. As soon as you commit to buy, the pendulum swings and you become worried about how to sell it. You may be excited about a new product to come in and tired of something that's been sitting on your shelf for months - but they are just as new and exciting the eyes of a potential customer. I work to remove this product fatigue from how I select, present or display my products.
But I do make the mistake over and over again. I rank order my products in terms of how much I like them. If someone walked up to something in your store and said "I love this!" you wouldn't say "Yeah...but check this out instead." It would be madness to try to inflict your taste on someone else during the buying process - so how do we avoid doing the same thing before they find our products?
Data is big - what do they comment on and what do they buy? From my first pop-up event one particular fabric panel sold out in the first day. They are now a 1/4 of my inventory. What people walk away from is big too. A lot of people walked away from buying the same thing and usually their comment was "I don't know what to do with this". You could either assume that customer is an idiot (increasingly unwise as more and more people say the same thing) or you could recognize this as a unique opportunity to create something that shows them how to use that product. Make it easier for them to buy. If you'll buy a square terminal or accept Paypal you clearly are willing to do some things to make it easier for people to buy from you - keep exploring more, creative ways to make it easier.
Keep your taste in the purchasing phase - People may be paying you for your taste. For example, if you are a store owner, or interior designer you will have to curate and aggregate. I'm not suggesting to take your preferences totally out of it. But heavily weight where you assert your preferences in the buying phase. Finding and collecting products that you think your customers will love. Here's the hook - present them on an even platform. Take your love out of the layout. If you display your products in a way that highlights ones you think are better and more valuable, the customer is going to see that. Maybe they don't buy that thing they love... because they think it's inferior. You've inserted your value structure into their own. How can you blame them for not buying, they are just reading what's right there in front of their face.
Take your own loves out of the layout.
Check out my other posts on Steem @
Check out my posts on my other blog on my Shopify store @
