Excellent post @jasedmf. This is precisely the kind of blog post you have to write to get attention as any kind of copywriter. Many people don't understand the high value of expertise in content writing, so they let just anybody write their content--the receptionist in their office, their mechanical engineering brother-in-law, the stripper next door, or the CEO hyped up on coffee and three hours of sleep in the last week. I hope this post is able to help you get better customers who will pay you what you're worth.