I would target developers. What do they want?

^ Secure environment
^ Powerful, baked-in monetization
^ Ease of use
^ Supportive community
^ Room to grow
^ No limits - literally, you can write your own ticket
^ Censorship-resistent technology
^ Migrate your audience, build a community, monetize from Day 1

30 seconds. Nothing fancy. Hire a professional spokesperson, 1 camera operator, a scriptwriter, and a video editor. I know you said no AI, but AI can be used for graphical enhancement while the script and spokesperson tell the story. Make it fun, exciting, and keep it lean.