There is the problem. These web 2.0 giants are still playing the corporate game. If development is happening behind closed doors, anyone who is already participating in web 3.0 is not interested in these projects when we can watch other projects develop out in the open with community involvement. Their game is a losing game. Web 3.0, decentralized development and community involvement is the future of the internet and tech giants that take their cues from the corporate playbook are destined to fail.