The two big wins in my skimming of it are ATOM as security and ATOM as reserve currency. Securing other IBC chains and rewarding stakers is fairly bullish for the token in my opinion. The reserve currency can also be huge especially if one (or many) algo stable projects takes off... (COMDEX or KUJI that I am aware of). Could lock up a ton of ATOM in the process.

No project is without controversy, I hope decisions are made thinking about the longevity and success of the project.