Why has everyone started to be interested in Mystery Shopping lately?
Mystery Shopping is a specialized research methodology used for monitoring and maintaining standards of customer service. Customer satisfaction and loyalty, with good continuity; good service continuity is provided by checks.
Providing customer satisfaction and loyalty for companies is like a marathon. There is a class.
Confidential customer surveillance is a research method that allows the identification of the current situation of identified critical control points.
Secret Customer control programs use a very large area;
Gas stations, entertainment sector, travel agencies, hospitals, service stations, government offices, municipalities, etc.
The concept of Mystery Shopping has emerged at the different intentional interfaces of firms. Firms saw that they could see more effective results by seeing themselves as "customer eyes", and as a result, Mystery Shopping Researches exploded, especially in America.
With Mystery Shopping Surveys, the firm's market position can see the status of the mark. It is the responsibility of the company.
Regular Mystery Shopping Practices:
Establishes problematic communication channels in businesses.
Ensures improvement and improvement of the quality system
Contributes to customer satisfaction
Training and development of employees is provided by the workshop
Information about the extent to which the targeted standards are achieved
It contributes to increase the quality of service
The cost of acquiring a new customer is 10 times that of the customer. For this reason, it will become more and more important for the competition to keep the customer satisfaction of the companies under the continuous control over time.
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