In various advertisements it is written that cigarettes kill you, this sentence is found where is good in posters, billboards, cigarette boxes, but in fact this warning does not make the fear for smokers, even cigarettes are increasingly selling in the market. in marketing and advertising campaign is a bit strange, and not found in other product products, in general advertising to do the promotion of the goods, while cigarettes instead advertising to scare the consumer, really strange. In this paper I try to lead the point of view we see the existence of sugar, sugar, including the kind of sweet things and much needed by everyone, because everyone does need to the sweet sweet, but when studied sugar is actually a deadly poison, and most feared , many people who experience the disease of DM money caused by excessive sugar consumption, many people are amputated because of it, many people who died and defects made qkan but why there has been no government warning to stay away from sugar as advertising on cigarettes, the government should socialize with the label "sugar is a sweet poison and ready to kill you".!