Speaking about something theory about assessment or involvement social in an era like this moment, maybe will give impact least a little confusing. This time I a little peeling about discussion theory consideration social that is results research from a psychologist Muzafer Sherif from Oklahoma University. Sherif use theory this for researching way individual in rate message (Barker, 1987). As for his judgment often through process 'consideration' message, with pegged on framework reference (reference points) owned the individual. Framework reference this is what is on turn be basic to determine how someone positions a message received (Aulia, 2013).
As for third framework reference are, among others:
Interaction between three framework reference this determine attitude individual to something the messages are up. If message corresponding with zone acceptance, then individual will agree with the message. Conversely, if message fall down on zone rejection, then individual no will receive the message. According to Sherif, communicator should understand third zone this with well, so could more easy in send something message to communicant. More continued, Sherif confirmed action filter message that do in natural under conscious individuals. Here we weigh every messages that arrive, pass compare it with corner view us. Sure, the viewing angle can not be separated from the Term of References (Knowledge), and the Term of Experiences (experience), (Sherif, Social Judgment/Involvement Theory).
Someone receive or reject message depends on involvement his ego himself (ego-involvement). Ego-involvement referring on level how important a message in life someone. Ego-involvement is key main appearance Latitude of Acceptance or Latitude of Rejection. Ego-involvement illustrates ability cognitive individual in filter something the incoming message. Ego Involvement at once could measure levels important at least something messages, as well to what extent someone could affected. This theory give rise two kind of effects, including:
When we get bid credit 0% of a product card credit, of course in mind we will appear a number considerations, such as: "Is I need this ?", "Later if late payment interest will soaring, how can 0% interest? I suspicious with the bank", "I want!" and etc. Consideration this is what is called with Social Judgment Theory, which emerged from perspective we about credit 0% interest card credit the.
If we is users credit card will appear question, "How important flower 0% mortgage for us?" Sherif classify question this as ego-involvement. In case this ego-involvement referring on level how important an 'offer' inside life someone. Ego-involvement is key main appearance Latitude of Acceptance, Latitude of Rejection, or Latitude of Non-Commitment.
The moral messages that can taken that theory this explains, a message be accepted or rejected very depends on map cognitive we to the message. Someone can receive or reject something message too very depends on involvement his alone ego. When person receive message, they are will directly placing it on zone reception, zone rejection, or zone impartiality through the comparison is there. This theory very good learned by every communicator, so message delivered could more maximum.
