alexmathers

Lists are highly cool. You’ve written them. I have too. There is something thrilling about lists. You feel all rad, and organised and diligent when you write them. They help narrow your thoughts. Scratching

Keep applying the pressure.⠀ ⠀ If you fly a plane too slowly it will fall out of the sky.⠀ ⠀ Ride a bike and stop pedalling… what happens?⠀ ⠀ If you sit still and think; eventually the demons will come

Build a memorable brand, even if it's just you.⠀ ⠀ This means making it clear what you stand for.⠀ ⠀ Allow the things that get you emotional to rise up and weave through your brand.⠀ ⠀ Think about how

In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for

When you do the thing when you least feel like it, this is when you grow the most.⠀ ⠀ Celebrate those moments when you could have done something else and held fast. ⠀ ⠀ That's a big win.⠀ ⠀ Hit me with

Art is hard. It often looks easy from the outside. ‘I could have done that,’ says Jane. ‘But you didn’t,’ says Peter. That’s art. A true artist is not born. They are certainly not made overnight. Art is

'Love is the selfless promotion of the growth of the other' ~Milton Mayeroff⠀ ⠀ This is the attitude we need when growing our creative businesses.⠀ ⠀ You can't build a business without giving plenty; without

One of the things that has held me back is procrastinating too much. I don’t feel like doing the stuff I know I need to do because I don’t feel like it. I know what I need to do, but then an image pops

How many NOs did you collect this week?⠀ ⠀ It's not about how many YESs you got. ⠀ ⠀ It's about how many Nos you smiled at to get to the YES.⠀ ⠀ This means you are STRETCHING.⠀ ⠀ Most of us aren't willing

We’re drowning in distractions. If only that damn phone would stop beeping at me, then I’d get some work done. Can’t YouTube…you know…just not exist, so I can finally find my passion in peace? It would

⠀ Choose the most difficult one. ⠀ It's usually the one that's closer to your truth.⠀ ⠀ It's likely the one that will move you further.⠀ ⠀ It's the option that few others want to do.⠀ ⠀ So by doing it,

I give up when the work I make sucks. When I hate it. I give up when my failure stares right back at me telling me that I have wasted my time. I give up when I am not seeing the results I was hoping for,

Listen, I know how hard it is. To get started. To make it work. To show up every day. To make money doing it. To be a ‘success.’ You haven’t got your shit sorted yet. I know. You need to fix yourself first.

Do the things others refuse to do.⠀ ⠀ This will get you noticed, but it will help you rise above the crowd; succeed, be talked about, make rapid gains.⠀ ⠀ Be unique in your actions. ⠀ Do those things that

In a world in which everyone from the plumber to your grandma seems to be making ‘content,’ it can be easy to get lost in the crowd. It is massively important to keep up your drive; your love for the craft;

Today, I could have hated myself. I got out of bed late and spent the morning watching Tai Lopez videos. Years ago, this would have annoyed me, but since then, I’ve learned the value of mixing my routine

self promotion and marketing have a bad reputation. Drawing attention to ourselves, our art, and our brands feels like we’re showing off or sends the message that we are desperate for work, love and attention.

As I’ve discussed in many articles, marketing yourself; your art; and your brand, properly and consistently is no longer a commendable choice in your creative business, it is a necessity. You must get

Make the first move.⠀ ⠀ The world is moving on, regardless of your problems; your stresses; your fears; your hang-ups and your regrets. ⠀ Get over yourself. You must act to see opportunities and things

Many times I have worried that I’m not doing work that answers a ‘purpose.’ To do work that is ‘my calling.’ To create things that will change the world for the better. To do work that is ‘meaningful,’