Agreed with everything you said. But in my mind the word "blog" has bad connotations. In my normal life, I don't know if I've ever read/followed a science blog - never mind enjoyed - but I definitely visit wiki and wiki-type pages on a regular basis.
What I do sometimes enjoy reading is relaxed "academic" articles, like ones you'd find in newspapers, or, now, increasingly, substack, like Michael Shermer's column there, or Timothy Snyder's.
For me, originality does matter, i.e. I do want it to be necessary. The writers I mentioned above, do not rehash stuff written elsewhere. Carl Sagan's or Richard Feynman's books or lectures written for popular consumption contained original thoughts and arguments. Maybe that's too much to ask, and definitely an interesting blog is better than an uninteresting rehash of a wiki page, but here's to setting the bar high!
Your advice here should be pinned on the discord channel or smt.
RE: Hive Needs YOU... to be a better writer