I thought the subject was interesting, but now that you mention it, maybe it also has to do with the subject being framed as a question. I know for a fact that many you tube channels title almost all their videos in the form of a question, so they must know something! I watched one such video just today, and here's an example of recent video titles from their channel:

Why Does Russia Own This Old Piece of Germany?
Why Nobody Wants This Part of Europe
Why Russia is Fighting Japan Over These Islands
Why Russia is Invading Ukraine
Why the Ukraine No-Fly Zone Won't Ever Happen
Why Turkey is Transforming Istanbul Into an Island
Will China Invade Taiwan Next?
Will the Higgs boson ever be found?

I made up the last one, but it hopefully caught your attention, thus demonstrating the effectiveness of framing titles as questions!