The Olympics play an important part not only the sport life but also in the cultural life of the global community. the Olympics involve nations from all over the world and they are the major sport events in every four years in the entire world. At the same time, the Olympics attract not only sportspersons but also spectators, who are interested in sports and who either attend Olympics in the area, where they take place, or watch the Olympic Games broadcasts.The Olympics have a considerable impact on the development of the personal, national and global identity of people because the Olympic Games are the major event in the sport life of the world and people get involved into the Olympics at all level, from individual participation or involvement into the Olympics to the national and global level when people form and support their national teams and compete with other teams and sportspersons from all over the world. Therefore, the Olympics are socially important events that take place every four year and shape the individual, national and global identity.
Historically, the Olympics were internationally significant event that unite people from all over the world. The Olympics are the major sport event that takes place every four years. The Olympics is the ultimate manifestation of the greatest achievements in the field of sport since every sportsperson participating in the Olympic Games. There are winter and summer Olympic Games which are conducted in winter and summer every four year respectively. The Olympic Games include all the sports registered by the International Olympic Committee as Olympic sports. Sportspersons and teams are qualified for the Olympic Games in the course of the competitions which take place prior to the Olympics during four years period.
At the national level, people can also unite in imagined community of fans supporting their national teams and sportspersons representing their countries on the Olympics. In such a situation, people feel their unity as the nation but they have the authentic feeling of the belongingness to the community, where they can feel being a part of the nation. In such communities, they develop their identities that may be different from the identity, which they have in their everyday life. For instance, the Olympics may raise patriotic feelings and emotions that contribute to the unity of members of the imagined community consisting of fans of sports and people interested in the Olympics.
Moreover, individuals can develop broader communities, at the international level, when each person attending the Olympics feel being members of one community that unites people, who like the Olympics so much that they have abandoned everything and came to watch the major sport events of the Olympics. They may create their small communities in social networks, where they create new imagined identities (Bagdikian, 2000). New communities unite people interested in the Olympics. They can use social networks to establish social relations and communicate with each other and steadily form the international community of people, who are interested in the Olympics and who want to attend the Games.
As for fans and spectators at all levels, they also are vulnerable to the impact of the Olympics. In this regard, the impact of the traditional perception of the Olympics as the exclusive sport event and the past of the Olympic Games that dates back to the time of ancient Greece is particularly strong. Spectators view their presence on the Olympics as if they are present on the important historical event.
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