From the methodological perspective, in order to present truthful content in social networks, it is necessary to resort to information that responds to a study of high reliability and verifiability in the proper handling of information, allowing to be the basis for future research, expressing the guidelines established by the institutions.
Finally, under the accounting perspective, the socialization of content in social networks is widely justified, because it allows to understand the impact of the diversity of income from sales and its impact on financial risks, allowing to improve accounting and financial management, correcting mistakes made.
And on the other hand, analyzing the possible opportunities, allowing to understand, analyze, prioritize and manage the impact of the management of the diversity of resources and the economic changes that are constantly occurring in the nation.
The background of the research is made up of previous studies related to the subject under study. Interpreting the antecedents are research works that precede the proposed study, with the purpose of serving as a guide for the researcher, allowing him to make comparisons regarding the results and the way of approaching the research.
Therefore, it can be deduced that the research background is a reference that guides the researcher by means of solid bases, which allows comparing what has been advanced in terms of the topic and the results obtained with the conclusions of previous research.
Transformational leadership and contextual performance
are the main factors that most influence organizational culture.
