Hello friend @aplausos, very complete your article I have read about this controversial issue, and if you ask me I do not agree that marketing strategies are used to boost the reputation of candidates or political groups, since it began with these methods, particularly in the U.S. and South America the situation has not been anything favorable for the states, I feel and a particular view that these methods have deceived the people. Even though political marketing has certain advantages to effectively convey the proposals and ideas of any political organization, I believe that it has been used excessively in terms of demagogy. You are quite right when you say that people demand real political leaders, authentic in words and deeds.