Within business organizations, external factors have an impact on the degree of awareness that the individual possesses, and these in some way directly intervene in organizational culture.

Within the approaches on how an organization should be conducted, it is stated that management decisions are altered by external forces that result in internal changes, in this sense, the management of a business organization can then formulate internal strategies to increase the identification and cohesion of the members around the values chosen as the key to the external strategy.

It is considered that values are a subjective aspect that may be related to the morality of the individual, therefore, if for one person it is ethical or moral, for another person it will not be the same, however, business organizations are supported under guidelines, principles, values, mission, vision, objectives and policies consistent with the requirements of society.

These elements mentioned above are essential to be oriented in what is intended with the organization and that each and every one of its members feel identified with these elements, which is a fundamental part of the corporate identity and oriented towards the achievement of the proposed objectives.

Managers must promote a business identity that allows them to establish a deep assessment of the situation that is being evidenced in the organization, which will lead to awaken an interest in the promotion and dissemination of organizational culture and its philosophy based on values, business principles that generate the rescue of the sense of responsibility and relevance to the tasks.