Creativity is the act of turning new and imaginative ideas into reality.
Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.
What is Innovation?
Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.
*Creativity and Innovation
Some people say creativity has nothing to do with innovation— that innovation is a discipline, implying that creativity is not. Well, I disagree. Creativity is also a discipline and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.
Can creativity be learned?
Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You can learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative is a kin to learning a sport. It requires practice to develop the right muscles and a supportive environment in which to flourish.
Your ability to generate innovative ideas is not merely a function of the mind, but also a function of five key behaviours that optimize your brain for discovery:
Associating: drawing connections between questions, problems, or ideas from unrelated fields
Questioning: posing queries that challenge common wisdom
Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
Networking: meeting people with different ideas and perspectives
Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge
Rules of Creativity
Follow these simple rules and you will foster a culture of creativity and innovation:
Believe you can change the world.
Work quickly, keep the tools unlocked, work whenever.
Know when to work alone and when to work together.
Share – tools, ideas. Trust your colleagues.
Radical ideas are not bad ideas.
Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage.
Believe that together we can do anything.
Invent.
And join social group so that you can know what people are complaining about and what they need and make it works out in a creative form.
*Much time is required,
*Don't tolerate any form of discouragement
Together we change the world: Creativity
