In the past few years, when BB cream was popular, I wrote several articles explaining the role of BB cream. Simply speaking, BB cream is a makeup product with concealing and modifying effects. Even if there are claims of multiple maintenance effects, it is not the main product of this type. The function. BB cream is not an artifact of ALL-IN-ONE. After using it, it still needs cleansing and cleansing. It may cause skin sensitivity, allergies and even acne. After a while, almost all the manufacturers on the market have fallen into disfavor.
Actually, there are already many products in this type of product market, such as decorative milk, concealer cream, makeup cream, touch-up sunscreen cream, liquid foundation (milk, cream). All have such an effect. Even positioning and name are not very clear. Clear barrier creams also have such a function. It is sufficient to find one or two paragraphs for use in these similar products.
Shortly after BB Cream came out, there were manufacturers launching CC Cream (Color Control/Repair). Now even DD Cream is coming. Some people call it Daily Defense cream: Full-time protective cream or Dynamic Do all cream: Full Azimuth operation cream, also known as Disguise & Diminish: masking cream, and even people call it Doctor's Dream cream: doctor daydream cream, or claiming to have all-in-one makeup and maintenance effect, still continue to BB The frost scam continues to extend.
To be honest, this is not an old bottle of new wine but a change of drug. Whether it is BB, CC or DD cream, these products do not have to be fundamental and not related, because in essence only foundation or concealer products are crowned with different marketing names.
In the past few years, the situation in which the cosmetics industry has been replaced by professional marketing has become more and more serious. Every manufacturer has no brains to ponder over the product name or claims, hoping to find exciting topics with themes to impress the media and consumers, but for products. Safety and the actual significance of the skin, the manufacturers that try hard to attach importance are less and less. The entire media and the market are only looking for fresh and popular names and stories, but for the skin, these are only a few details. Applying to the skin on the skin is the biggest focus.
In fact, BB cream itself is the name created by the marketing purpose, and later CC, DD cream is simply copycat even more features, in the end the manufacturers are too bad and not creative but intentionally do so? Or are consumers too foolish to cheat or not really sorry themselves? I think if there is EE Cream, it may be Error Erase cream! I haven't applied for a trademark for this name... I'd like to use it on my own!
