Facebook is the indisputable leader of the social media revolution. From humble beginnings to a nationally publicized IPO, everyone knows you must be on Facebook to give legs to your business social media campaign
Keeping up with all of the new developments and the best social media practices can be difficult. That’s especially true if you’re new to Facebook marketing, or if you’ve been doing it for a few years only to find that your reach is slowly but steadily shrinking. To save you time, we’ve identified the resources that will help you get more out of your company’s Facebook presence.
It has over 2.1 billion daily active users globally and its membership is growing at a fast pace around the world. (reference Facebook company info page)
If you are a business or a digital marketer, you cannot – and should not – ignore social media giant Facebook.
And, the incredible reach and capabilities of (Facebook ads) their hyper-targeting is something you hopefully are already taking advantage of…
If not – you must.
https://blog.bufferapp.com/facebook-marketing
Organic Facebook Traffic:-
Consider optimizing your Facebook profile and Facebook business pages to get a solid media presence in search engines — from ALL your social platforms. Driving traffic from organic and paid media is critical. It will be even more important in the months and years ahead.
Here is the list of “The top 25 Facebook marketing blogs” and experts that you must follow to keep track of the changes and help you succeed at Facebook (ads) marketing and social media.
How Can You Market on Facebook?
Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
Pages
Facebook pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it. (Users also can follow some profiles.)
While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends).
Advantages: Pages are free and easy to set up.
Disadvantages: It can be hard to get a foothold and build a fan base with a page.
Ads
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement:
att-facebook-ad-like-page
Advantages: Ads have powerful targeting parameters.
Disadvantages: Ads can get expensive, depending on your goals.
Groups
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Advantages: Groups are free and have high levels of engagement.
Disadvantages: Groups can be very time-consuming.