In the Heliconias market, consumers prefer small heliconias because they are easier to handle, although the large ones are more eye-catching and are more difficult to accommodate in vases and take up a lot of space. In addition, the price is not decisive because at the national level they cost the same for large and medium-sized ones.
▶ This is the same for consumers abroad, except for the price, which differs according to the size of the flower, with large heliconias being more expensive than small ones.
It should be noted that it is important to take into account the production of exotic foliage, since it is linked to the production of tropical flowers. At world level, the market trend is being marked by the production and commercialization of "bouquets".
The "bouquets", which are floral arrangements, consist of 4 to 6 flowers between small and medium heliconias with foliage, this makes marketing abroad more effective and gives an added value to the product, giving a greater margin of profitability to the producer.
In countries such as Venezuela and Brazil, production has begun promisingly through private companies that are already exporting these vegetable products.
