Braves new private search feature is now in beta and it plans to further develop it's indexing to eventually rival it's big tech competitors.
Some exciting news today for those that are fans of privacy and anonymity on the internet, which should include everyone.
The new privacy based search is based off of tech acquired by Brave when it purchased the Tailcat project and its search indexing business "Cliqz search engine".
The acquisition of Tailcat was a clear indication of Brave's intention to enter the search engine space, and it's a great to see they've wasted no time in getting the product to Beta.
The new search engine promises fully anonymous search with no IP tracking or recording of personal data.
To go one step further Brave Search plans to develop a feature called Goggles which according to the Lite Paper GOGGLES: Democracy dies in darkness, and so does the Web will allow, puts some of the indexing and results curation into the hands of the users. it will do this by allows users to customize and curate their search preference and offer the ability to share this with the Brave community.
This is a novel approach to search engine results filtering that I'm pretty excited to see further developed.
While traditional indexing will play a key role in the SERP results, allowing users to shape their own personal results based on preference is empowering, and the ability to share this with others will take the experience to a new level not previously seen in the search space.
This puts the power back into the users hands, allows them to shape their experience and makes all sharing of preferences optional and for the benefits of all users.
Brave's acquisition of Cliqz search engine likely gave them a nice head start in terms of developing an index, an important part of any search experience.
Websites will still need to be crawled and indexed with ranking of sites based on some form of measurable quality metrics. However Brave wants to do more, it looks like they don't want just another index, they want to push the envelope and create a new and meaningful technology.
Brave plans to make their index and community curated indexing model available "to power other search engines."
I think this is awesome news! I have no doubt that we're entering a new age were internet users are gradually taking their internet privacy more seriously and will be looking for options that are inline with these needs.
I'm a fan of Duck Duck Go but I have to admit that their search experience, the SERP in particular still needs refinement and has a long way to go in order to rival the quality of googles search index and results page.
That said I'm pumped to see that Duck Duck Go is gaining popularity!
There's a need to be filled which is making the product relevant and giving it the chance to find product market fit. While I was travelling this past week in the US I came across this add in Chicago's O'Hare airport.
I thought that was great to see, and I had to take a picture. This is 2021 and we've seen our privacy absolutely exploited left right and centre by almost every major corporation in existence and now there's a need to create products that move the needle back in the other direction.
Brave Search has stepped up to fight this fight, and empower internet users to protect their privacy, and to go one step further and attempt make this a standard in the internet user experience.
Ciao for now,
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