November 20 - November 27, 2018
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"Two dogs strive for a bone, and the third runs away with it"
Dear Adrealm community,
Why do we need trust?
A century before Leonardo Da Vinci started contemplating his image in the mirror, amazed by the symmetry of his face, Italian merchants and bankers were focusing less on symmetry and more on the linear recording of transactions and payments, thus creating the record-keeping books - double-entry bookkeeping - that were destined to stay in use and evolve till the contemporary age (ah, these Italians).
Bankers became middlemen, monetary record-keeping books became a praiseworthy tool and a moral obligation (rescuing them from the analogy bankers - usurers), and we became customers, trading not only assets but also trust.
The utterly important role of the intermediary sealed the vision that had been already put forward by Aristoteles or Confucius, i.e. the idea of the virtuous center, which would have offset benefits with liability, which would have preserved the balance between parties while becoming the embodiment of trust.
But hadn't the Greek fabulist Aesop already mentioned that
Tra I due litiganti, il terzo gode
or
Two dogs strive for a bone, and the third runs away with it?
The insightful article published on the MIT Technology Review focuses on the importance of trust, tracing it back to the 14th century and advancing the hypothesis that blockchain as a "triple-entry bookkeeping" could "unhinge" the system of delicate trust we've based our business on for centuries and provoke an epochal shift from centralization to decentralization.
Starting from the assumption that the role of intermediaries cannot be completely eradicated - and should it? - we've decided to inaugurate this week's updates with this thoughtful article on trust since this specific virtue played a specific role during our last week.
And because, well, "In blockchain we trust".
L.
Our first Ask Me Anything shook out Reddit account - and not only - last week, on November 21, 2018. With queries ranging from the difference between the blockchain-based solutions and the traditional advertising industry, we've answered different kinds of questions, but our mouths aren't dry yet - take a look at the Q&A and feel free to address new questions to our teams!
Adrealm has two ongoing Bounty Programs
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Ok, so, want to meet us?
Private Conference on Overseas Marketing Strategies for Game Developers
Location: Kexingke Campus Convention Center 1–3 Floor, Nanshan District, Shenzhen, China
Date: December 5, 2018
Location: Beita Café, 24 Jianzhong Road, Tianhe District, Canton, China
Date: December 6, 2018
Time: 13:30–17:00
Meetup on Game Development and Overseas Marketing Strategies
Location: COCO Space, Building C, 200 Tianlin Road, Xuhui District, Shanghai, China
Date: December 7, 2018
Adrealm's Booth to be determined.
Location: 2727 Binjiang Ave, Lujiazui, Pudong Xinqu, Shanghai, China
Date: December 16–17, 2018
Where to find Adrealm: Booth #F2
Adrealm will have a table at the event.
Location: The Brewery, 51–52 Chiswell Street, London EC1Y 4SD, UK
Date: January 21–22, 2018
Where to find Adrealm: TBD, stay tuned!
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