A hardware ad-blocker!
In a home network users normally have multiple devices such as smart phones, tvs and laptops but while using them users may see annoyingly flashing, irrelevant or distracting ads.
Another problem is web trackers that silently track history and then sell it to ad serving companies or other parties that's why bettiex come to rescue when configured it block requests for ads serving and tracking domains.
https://www.kickstarter.com/projects/denisk/bettiex-a-hardware-ad-blocker
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