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Why the business card is still important — and why you should have a pocket full of them at all times.

1. Swapping contact information digitally is impersonal.
   Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

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Here are some reasons for which you should take into consideration in using flyers:

1.Target your audience

Flyers are a great way to advertise your event and reach your targeted audience. Because of their distribution ways, flyers can be a great platform to advertise your event to a certain database but also to a specific geographically distributed audience.

1. You can be as creative as you want

If you decide to advertise your event using flyers, there are many reasons to be as creative as you want to conceive and designing the flyer. You will want your flyer to stand out, gain the attention of your audience, and highlight your message. The most flyers will tend to be A4 or A5, printed on both sides, in order to have extra space for sending the message. Other means to make your flyers stand out are the folded finishes, glossy, silky or mat or mat lamination with a UV varnish and so on.
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